Valentine's Day isn't all about romantic love: It's also a celebration of friendships, families and our shared humanity.
Season 2 (2026)
Graduate Students
"Galentine's Day" is a portmanteau of "gal" and "Valentine" from Parks and Recreation's S2E16.
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Staff + Spouses
About 1-in-3 couples reported meeting their significant other through online dating.
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Undergrads In Love
Men will spend almost twice as much as women, on average, for Valentine's Day in 2025.
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BF & GF x Tandem Bike
Top shopping destinations: Online (38%), department store (34%), discount store (29%), florists (18%).
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Alumni + Spouses
56 percent of Americans celebrating Valentine's in 2025 planned to buy candy as a present.
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Roommates x BFFs
Palentine's Day is a variation of Galentine's Day, a concept fully inclusive of all genders and friend groups.
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Coupled Up 😘
37 percent of Americans (126.4 million) have reported used a dating app at least once.
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Colleagues & Spouses
36 percent of Americans (~123 million) agree that proposing on Valentine's Day is romantic.
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