By participating in social media trends, brands can ensure their messaging stays culturally relevant on fast-evolving platforms.
SEASONS 2-3: UARK WRAPPED (2023, 2024)
UARK Wrapped 2024
Spotify Wrapped, an internet cultural staple since 2015, ranks your top artists and songs from the past year ...
DECEMBER 2024 4:5 (1080x1350)
My Content Superbowl
I've always had this time of the year circled on my editorial calendar for this reason. Wrapped is a fun ...
DECEMBER 2024 4:5 (1080x1350)
Risk Neutral
... (and safe) trend for brands to hop onto and present data in visually creative and approachable ways.
DECEMBER 2024 4:5 (1080x1350)
Your Favorite Places
Colleges and universities are essentially small towns each filled with its own rankable historic and iconic places.
NOVEMBER 2023 1:1 (1080x1080)
Packed Social Calendar
Part of the college experience are the moments both big and small that take place throughout the academic year.
NOVEMBER 2023 1:1 (1080x1080)
Leave a Comment
I've found that featuring unique college traditions are a great way to get engagement from audiences.
NOVEMBER 2023 1:1 (1080x1080)
Fay No. 1!
Mentioning Fayetteville as the "Best Place to Live" among 14 SEC institutions is a valuable data point to highlight.
NOVEMBER 2023 1:1 (1080x1080)
Connecting the Dots
Of course I had to have a musical element in UARK Unwrapped as a direct tie-in to Spotify Unwrapped!
NOVEMBER 2023 1:1 (1080x1080)
Fun With Data
... into a visually dazzling data viz presentation typically dropping on your Spotify app late Nov to early Dec.
DECEMBER 2024 4:5 (1080x1350)
Very Big Numbers = Good
Wrapped utilizing large, unwieldy numbers to describe your listening habits is part of the feature's charm.
DECEMBER 2024 4:5 (1080x1350)
A Wealth of Data Points
Higher education – with its copious, easily sortable and data points – is a clear match for this storytelling method.
DECEMBER 2024 4:5 (1080x1350)
Big Numbers Factory
Finding comparable big figure stats are easy to find at colleges and universities throughout an academic year.
DECEMBER 2024 4:5 (1080x1350)
SEASONS 1-3: TRENDY REELS (2022-24)
Episode 1 – One Block at a Time: As a globally beloved video game, connecting Minecraft to the university for International Minecraft Day was an easy sell. (May 2024, 9:16 1080x1920)
Episode 2 – Tap Tap Tap Tap: Silence is golden at the library. What a perfect place for ASMR (Autonomous Sensory Meridian Response) content! (April 2024, 9:16 1080x1920)
Episode 3 – Campus Art x EDM: HBO's viral White Lotus season 2 intro was also a unique chance to highlight the university's talented music students. (Feb 2023, 9:16 1080x1920)
Episode 4 – Mother of Playlists: Making a Spotify playlist out of the university's alma mater and timing it along with chorale vocalists ... whew! (Nov 2022, 9:16 1080x1920)
SEASONS 1-3: UARK SWIFTIES (2022-24)
"Love Story"
Popular artists being at the forefront of the cultural zeitgeist has been a thing since the beginning of time.
APRIL 2024 1:1 (1080x1080)
"Who's Afraid of Little Old Me?"
... to connect with diverse audiences and tie in their products and services to the seemingly wholesome Swift.
APRIL 2024 1:1 (1080x1080)
"Sparks Fly"
Her stardom was red hot in 2022-24 thanks to her albums Midnights and The Tortured Poets Department.
APRIL 2024 1:1 (1080x1080)
"Everything Has Changed"
It was a chance to connect w/ GenX alumni while providing '80s and '90s content that resonates w/ GenZ audiences.
NOVEMBER 2023 1:1 (1080x1080)
"Wish List"
I honed in on the fashion trends, the big hair, familiar but obsolete tech, all gathered from archived yearbooks.
NOVEMBER 2023 1:1 (1080x1080)
"If This Was a Movie"
Above all I searched for genuine moments from a time before smartphones and social media came along.
NOVEMBER 2023 1:1 (1080x1080)
"Us"
They're also visual reminders that fashions, hair styles and tech might change, but our shared humanity doesn't.
NOVEMBER 2023 1:1 (1080x1080)
"I Bet You Think About Me"
10 tracks from Midnights captured the top 10 spots on Billboard's Top 100 albums list on November 2022.
OCTOBER 2022 1:1 (1080x1080)
"Me!"
Taylor Swift has been a cultural force for some time and her album releases have been a great way for brands ...
APRIL 2024 1:1 (1080x1080)
"I Knew You Were Trouble"
1989 (Taylor's Version) was Swift's 13th album to debut No. 1 on the Billboard 200 albums chart.
NOVEMBER 2023 1:1 (1080x1080)
"Forever & Always"
While my reimagined Midnights and Tortured Poets album covers focused on iconic institutional imagery ...
NOVEMBER 2023 1:1 (1080x1080)
"Style"
... my creative direction on the 1989 covers focused on people, nostalgia & specific campus moments from 1989.
NOVEMBER 2023 1:1 (1080x1080)
Seasons 1-3: one-offs (2022-24)
April 25th: The Perfect Day
This 4/25/24 post referenced an iconic Miss Congeniality quote describing April 25th as "the perfect date".
APRIL 2024 4:5 (1080x1350)
National Pancake Day 2023
Yes, this is real and not AI generated: A pancake version of Old Main, Arkansas' iconic symbol for higher education.
SEPTEMBER 2023 1:1 (1080x1080)
Little Miss Hog Caller
Sometimes trends are a flash in the pan and you need to make a quick decision if it's a fit for your brand to jump in.
JULY 2022 1:1 (1080x1080)
TIME Person of the Year 2023
The University of Arkansas has five mascots, surely one of them should be TIME Magazine's Person of the Year?
DECEMBER 2023 1:1 (1080x1080)
Season 2: ONE-OFF REELS (2023)
Episode 1 – Not Everything’s An Album Cover: CapCut templates are social content staples and if you haven’t noticed, I have a soft spot for music. (Feb 2023, 9:16 1080×1920)
Episode 2 – Hi UARK!: One of my goals at UARK included incorporating other university social accounts within flagship content and this post was a great example of that initiative. (Aug 2023, 1:1 1080×1080)
Episode 3 – National Dance Day: This 2023 post can now be made in a snap using generative AI, but creating and animating this by hand now has a certain cachet in 2026. (Sept 2023, 1:1 1080×1080)