For almost a decade Fayetteville was the highest-ranked city among 14 SEC schools by U.S. News & World Report, giving me a valuable storytelling angle for UARK social.
Season 4: CRYSTAL BRIDGES MUSEUM OF AMERICAN ART (2025)
Step 1: Improve Access
This post promoted a new shuttle service from the UARK campus to Crystal Bridges.
JANUARY 2025 4:5 (1080x1350)
America's Art Museum
With its collection spanning five centuries of American art and free admission ...
JANUARY 2025 4:5 (1080x1350)
Art x Nature
... Crystal Bridges is NWA's premier cultural destination uniting art and nature.
JANUARY 2025 4:5 (1080x1350)
Check This Out
Getting UARK's 30,000 students to experience Crystal Bridges was a big shared initiative.
JANUARY 2025 4:5 (1080x1350)
Improving Access
Removing transportation as a barrier to entry was the impetus behind this move.
JANUARY 2025 4:5 (1080x1350)
Inside Knowledge
Also, having worked there from 2021-22 I knew this post would be a visual treat.
JANUARY 2025 4:5 (1080x1350)
Regional Treasure
Including this cultural gem as part UARK's social content strategy was important ...
JANUARY 2025 4:5 (1080x1350)
Not Just a Fly-Over State
... to show prospective students, faculty and staff NWA's world-class amenities.
JANUARY 2025 4:5 (1080x1350)
Season 3: FAYETTEVILLE, AR (2024)
Your Favorite 'Ville
The University of Arkansas is located in Fayetteville, one of five major cities along I-49 ...
JULY 2024 4:5 (1080x1350)
A Decade of Excellence
From 2016 to 2023 Fayetteville was ranked among the top 10 best places to live in the U.S. ...
JULY 2024 4:5 (1080x1350)
Hidden Gem
... by U.S. News & World Report peaking at No. 3 in 2016 before exiting the top 25 in 2025.
JULY 2024 4:5 (1080x1350)
Small Town, Big Amenities
... with world-class amenities that perfectly pairs with its mountain college-town vibe.
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N.W.A.
... that comprise the thriving metropolitan area known as Northwest Arkansas (NWA).
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No. 1 In the SEC
Fayetteville was also the highest-ranked city among 14 SEC schools across 11 states.
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Obvious Messaging Point
This was a very valuable narrative I used to showcase the city to prospective ...
JULY 2024 4:5 (1080x1350)
Pitching Quality of Life
... students, faculty, and staff as a beautiful and safe place to live, work and study ...
JULY 2024 4:5 (1080x1350)
Season 1: THE PIG TRAIL (2022)
The Natural State
An NWA highlight I wanted to convey was the Ozarks' gorgeous nature and scenery.
NOVEMBER 2022 4:5 (1080x1350)
Interstate 49 Alternative
The Pig Trail Scenic Byway is a breathtaking route between Fayetteville and Ozark ...
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Rural Backroads Beauty
... that takes you on winding roads in the Boston Mountains and Ozark National Forest.
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Mountain Views & Foliage
It's considered one of the best scenic drives and motorcycle paths in the fall.
NOVEMBER 2022 4:5 (1080x1350)
Grass Is Greener
Using location as a storytelling device can be very effective on social if done right.
NOVEMBER 2022 4:5 (1080x1350)
Opportunities x Nature
Showing NWA's natural beauty paired well with the opportunities offered at UARK.
NOVEMBER 2022 4:5 (1080x1350)
"Most Recognizable Car in AR"
One way I chose to visually tell this story: Drive through the Pig Trail in Razorbug.
NOVEMBER 2022 4:5 (1080x1350)