Universities are more than a collection of buildings. What makes them special are familiar people doing interesting things.
Season 4: OLD SCHOOL VS NEW SCHOOL (2025)
BF x GF 1985
One of my favorite content hooks is nostalgia. Especially the '80s and '90s.
MARCH 2025 4:5 (1080x1350)
BF x GF 2025
With the era's popularity in pop culture and among Gen Z, I wanted to make a post ...
MARCH 2025 4:5 (1080x1350)
Two Friends 1985
... that invoked nostalgia and bring to life moments that happened four decades ago.
MARCH 2025 4:5 (1080x1350)
Two Friends 2025
To achieve this, I needed photos that defined the era's fashions, trends and vibe.
MARCH 2025 4:5 (1080x1350)
Fashionistas 1985
I found them in the '85 UARK yearbook. Iconic poses. The '80s big hair and clothing.
MARCH 2025 4:5 (1080x1350)
Fashionistas 2025
Another crucial component was sourcing students to participate in the project.
MARCH 2025 4:5 (1080x1350)
Cheerleaders 1985
I utilized my interns and posted an Instagram story advertising the project ...
MARCH 2025 4:5 (1080x1350)
Cheerleaders 2025
... and it all came together into a very successful post that engaged diverse audiences.
MARCH 2025 4:5 (1080x1350)
Season 4: RAZORBACK CLUB HOCKEY (2025)
Not Quite D-I
Club sports at UARK are a step below the Razorbacks' 19 NCAA athletics programs.
JANUARY 2025 4:5 (1080x1350)
Cream of the Crop
Among the 24 student-led clubs at UARK, Men's Club Ice Hockey is the most prominent.
JANUARY 2025 4:5 (1080x1350)
Hockey ... In Arkansas?
I heard their matches were a blast in-person, so I decided this would be a great post.
JANUARY 2025 4:5 (1080x1350)
Wooo Pig Sooie!
I wasn't disappointed: Seeing high-level hockey in Arkansas was a pleasant surprise.
JANUARY 2025 4:5 (1080x1350)
Season 3: NATIONAL TWIN DAY (2024)
Brothers x Sisters
National Twin Day at UARK was a great chance to feature a unique campus demo: Twins.
DECEMBER 2024 4:5 (1080x1350)
Similar But Different
... identical and fraternal twins at UARK and I had a surprisingly easy time finding ...
DECEMBER 2024 4:5 (1080x1350)
I'd Love To Be Included
... enthusiastic students and staff who wanted to be included in this social post.
DECEMBER 2024 4:5 (1080x1350)
Simple Process & Execution
My approach was to pair up each sibling at a picturesque location on campus.
DECEMBER 2024 3:2 (1920x1280)
Dual Purpose
So this post doubled as a vehicle for campus beauty and incredible profile photos.
DECEMBER 2024 3:2 (1920x1280)
Hey, *I'm* a Twin Too!
After this post dropped, I got several DMs from twins who missed out and wanted a pt 2!
DECEMBER 2024 4:5 (1080x1350)
11.5 Million Twins
Comprising about 3.3% of the U.S. population, there was an eye-opening amount of ...
DECEMBER 2024 4:5 (1080x1350)
Season 3: HALLOWEEN (2024)
Skibidi Toilet
This post's purpose was simple: Showcase folks on campus who dressed up on Halloween.
OCTOBER 2024 4:5 (1080x1350)
Jake & The Wolfman
Some picked simple costumes while others went all out to express their creativity.
OCTOBER 2024 4:5 (1080x1350)
Where's Waldo?
It's one of many reasons why I love working in higher ed marketing & communications.
OCTOBER 2024 4:5 (1080x1350)
Mario Kart
Halloween is one of my favorite holidays to highlight on social for obvious reasons.
OCTOBER 2024 4:5 (1080x1350)
Season 3: UARK RANCH HORSE TEAM (2024)
Must Cover Content
When I discovered UARK's Ranch Horse team, I had to cover them on flagship social.
OCTOBER 2024 4:5 (1080x1350)
Familiar? Interesting? Yes
... aligned with my mantra of highlighting "familiar people doing interesting things" ...
OCTOBER 2024 4:5 (1080x1350)
A Wealth of Options
... as well as positioning UARK as an institution that offers diverse academic offerings.
OCTOBER 2024 4:5 (1080x1350)
How To Train Your Horse
The team's purpose to teach how to train and show horses in national competitions ...
OCTOBER 2024 4:5 (1080x1350)
Season 3: NPHC CONVOCATION STROLL (2024)
Showmanship & School Spirit
This event shined light and support on 7 of the Divine 9 chapters represented at UARK.
SEPTEMBER 2024 4:5 (1080x1350)
You Belong Here
As UARK's social lead I felt representation and promoting belonging was important ...
SEPTEMBER 2024 4:5 (1080x1350)
Diversity Makes Us Better
... and both served as critical components of my content strategy and visual narrative.
SEPTEMBER 2024 4:5 (1080x1350)
Power & Unification
Each group performed dance routines and choreography to raise funds for NPHC orgs.
SEPTEMBER 2024 4:5 (1080x1350)
Season 3: NEW FRESHMAN PEP RALLY (2024)
Welcome, Class of 2028!
The New Freshman Pep Rally is an annual ritual welcoming the incoming class to campus.
AUGUST 2024 4:5 (1080x1350)
Group Class Photo Time
... as well as a rare chance for students to walk onto the field for the Class of 2028 photo.
AUGUST 2024 4:5 (1080x1350)
Call Those Hogs!
It's also part of Welcome Week, aka "A-Week," featuring 60+ events for new Razorbacks.
AUGUST 2024 4:5 (1080x1350)
You Made The Right Choice
The rally aims to be a marquee event validating students' decision to attend UARK.
AUGUST 2024 4:5 (1080x1350)
What Enrollment Cliff?
UARK admitted its second-largest freshman class in 2024 with 6,614 new students.
AUGUST 2024 4:5 (1080x1350)
Most Prepped UARK Class
The Class of 2028 had (at the time) the highest incoming GPA in UARK history.
AUGUST 2024 4:5 (1080x1350)
It's Always About People
As always, my goal for this post was to highlight people during a foundational moment.
AUGUST 2024 4:5 (1080x1350)
How To Be a Razorback
It's an opportunity to prep freshmen on UARK traditions like the Fight Song, cheers, ...
AUGUST 2024 4:5 (1080x1350)
Season 3: LOOKING AHEAD TO THE FALL SEMESTER (2024)
Down Time
College campuses can seem empty during the summer esp. after Commencement.
JUNE 2024 4:5 (1080x1350)
Flex That Creativity
It's a time when you're tested as a social lead to come up with organic content ...
JUNE 2024 4:5 (1080x1350)
Always On Brand
... that resonates with audiences while staying on brand with your messaging.
JUNE 2024 4:5 (1080x1350)
Strong Visual Cues
In this post, I took photos of iconic locations around campus during summer 2024 ...
JUNE 2024 4:5 (1080x1350)
Hints of the Future
... and pasted another photo on top showing that space during a key moment in the fall.
JUNE 2024 4:5 (1080x1350)
Big Fall Moments Pt I
I wanted to focus on high engagement events like Greek Life, home football games ...
JUNE 2024 4:5 (1080x1350)
Big Fall Moments Pt II
... Move-In, the first snowstorm to hit campus, Homecoming, and general campus life.
JUNE 2024 4:5 (1080x1350)
SEASONs 1-4: short form videos (2022-24)
Episode 1 – UARK Campus Myths Series: I wanted to explore lesser-known UARK campus lore in an engaging way and my approach was to present each post as a '90s Unsolved Mysteries episode. (Sept 2022, 9:16 1080x1920)
Episode 2 – UARK 2024 In Review: This was a look-back at all of UARK's big social media moments in 2024 set to a dreamy cover of "Pure Imagination" played by a piano instructor. (Dec 2024, 9:16 1080x1920)
Episode 3 – Razorback Marching Band Rehearsal: A behind-the-scenes look at a typical Razorback Marching Band morning practice during the start of the fall 2022 semester. (Aug 2022, 9:16 1080x1920)
Episode 4 – Alumni Marriage Proposal: Every now and then I would hear about students proposing to their partners and it turned into one of my content white whales. On July 2024 I finally caught it. (July 2024, 9:16 1080x1920)