Ubiquitous in 2026, but when generative AI content first hit social in 2023 I was among the first in higher ed to utilize it.
Season 2: AI reimagines campus landmarks (2023)
Old Main
During summer 2023 OpenAI's GenAI chatbot "ChatGPT" hit the social cultural zeitgeist.
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AI Old Main
Organic generative AI content still hasn't hit higher education social media and I thought ...
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Senior Walk
... it was an opportunity to utilize this emerging tech and put UARK in the spotlight.
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AI Senior Walk
I decided to showcase UARK's iconic campus landmarks and have a LLM "reimagine" them ...
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Chi Omega Greek Theatre
... into different but familiar visual takes in order to spark engagement and conversation.
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AI Chi Omega Greek Theatre
Posting culturally relevant content is important for brands to consider on social media ...
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Pi Phi Centennial Gate
... along with championing audience building strategic messaging and narratives.
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AI Pi Phi Centennial Gate
For this post I used Midjourney and creative prompts to create fantastical results ...
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Wild Band of Razorbacks
... that would elicit wonder, nostalgia, and pride from our diverse university audiences.
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AI Wild Band of Razorbacks
It also generated unearned media coverage notably from The Chronicle of Higher Education.
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Season 2: AI REIMAGINES RAZORBUG (2023)
Das Auto Razorbacks
This is Razorbug – a custom VW Beetle with a snout, tail and razor-edged spine.
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Go Hogs Go!
Razorbug's used for student recruitment and connecting with the UARK community.
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Razorbug's Turn
With my first GenAI post's success, I felt a good follow-up was to reimagine Razorbug.
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Adaptive
Yet another example how I use new storytelling methods to build brand awareness.
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You Know It When You See It
It's affectionately known as "the most recognizable car in the state of Arkansas."
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Tried and True
Once again I used Midjourney with creative prompting to generate these images.
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Talk About It, Then Share It
As usual my goals were to spark engagement and have audiences share this post.
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Positive Public Reception
This post performed well in several net new follower and engagement KPIs metrics.
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Season 2: AI REIMAGINES WORLD ARCHITECTURE DAY (2023)
Bell Engineering Center
My third and final GenAI organic social post was using Midjourney to reimagine ...
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UARK Parking Garage
By this time I started seeing early stirrings of what will eventually be called "AI slop".
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Arkansas Union
These posts helped shape my current best practices and usecases for AI in my workflow.
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School of Architecture
... existing campus buildings for World Architecture Day 2023 in new and whimsical ways.
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