My approach to positioning leadership on social: Keep it fun, make them relatable and craft their messaging to be social first.
SEASONS 1-4: SHORT FORM VIDEOS (2022-25)
Episode 1 – Historic Moment: My experience filming theatre marketing videos came in handy documenting the day Charles Robinson became UARK's first black Chancellor in school history. (Nov. 2022, 9:16 1080x1920)
Episode 2 – 2022 Homecoming: I love the visual interplay of small groups in big moments and Chancellor Robinson's role in Homecoming is a signature event I wanted to document. (Nov. 2022, 9:16 1080x1920)
Episode 3 – 2023 Spring Break Message: This post translated the Chancellor’s message into the offbeat, fun and punchy tone I set for UARK’s flagship social accounts. (March 2023, 9:16 1080x1920)
Episode 4 – 2025 Spring Break Message: At UARK, Pomfret Hill is infamously steep and I thought it was visually the best place to have Chancellor Robinson connect with students. (March 2025, 9:16 1080x1920)
Season 1: CHANCELLOR ROBINSON X BEREAL (2022)
7th UARK Chancellor
The first black chancellor at UARK posting that day's BeReal was a huge W.
SEPTEMBER 2022 3:4 (1500x2000)
The Big Office
Demystifying the chancellor's office was high on my "Must post on BeReal" list.
DECEMBER 2022 3:4 (1500x2000)