The pageantry and tradition of Arkansas being an SEC school was a key recruiting narrative I leaned into for my content strategy.
Season 7: RAZORBACK GYMNASTICS (2025)
(2) LSU at (17) ARK GYM
The Hogs topped defending champs LSU, their biggest upset in the Jordyn Wieber era.
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(2) LSU at (17) ARK GYM, Pt II
The No. 17 Gymbacks won in front of 9,784 fans at their new venue Bud Walton Arena.
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(2) LSU at (17) ARK GYM, Pt III
It was the 3rd highest attended meet in program history and set a new student record.
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(2) LSU at (17) ARK GYM, Pt IV
I always jump at the chance to cover high-stakes athletics events on flagship accounts.
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(2) LSU at (17) ARK GYM, Pt V
A new venue + high stakes against the defending champs means high engagement.
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(2) LSU at (17) ARK GYM, Pt VI
This was also my first time covering a college gymnastics meet and I wanted to show ...
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(2) LSU at (17) ARK GYM, Pt VII
... student-athletes' athleticism, fluidity of motion, energy, and emotions in my photos.
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(2) LSU at (17) ARK GYM, Pt VIII
I visualized this by featuring vibrant colors and shooting motion in long exposures.
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SEASONS 1-6: SHORT VIDEOS (2016-24)
Episode 1 – Hogs Win!: Documenting a field-storming upset win was finally crossed off from my social content bucket list when Arkansas beat the No. 3-ranked Vols in 2024. (Oct 2024, 9:16 1080x1920)
Episode 2 – Not Rocky Top: The sixth-largest crowd in Arkansas football history partied on the field at Razorback Stadium after the Hogs' 19-14 upset win over the No. 3 Vols. (Oct 2024, 9:16 1080x1920)
Episode 3 – This is SEC football: This short video is a wrap-up of what it's like to attend a home opener in the football-rabid Southeastern Conference. (Sept 2024, 9:16 1080x1920)
Episode 4 – Loudest Stadium in the SEC: Ole Miss QB Chad Kelly getting sacked during the final play of Arkansas' 34-30 win on October 2016 generated a 107 dB yell from Hog fans. (Oct 2016, 9:16 1080x1920)
Season 6: Razorback football & men’s hoops (2024)
LIPSCOMB at ARK MBB
As football season ends, hoops season starts and Arkansas has a long, storied program.
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LIPSCOMB at ARK MBB, Pt III
The Razorbacks had a strong chance of making the Men's NCAA Tournament each year ...
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LIPSCOMB at ARK MBB, Pt IV
... which means incredible national visibility for university social media channels.
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'24 ARK FB Wrap-Up
This post was a recap of the 2024 football season and it gave me the chance to use ...
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'24 ARK FB Wrap-Up, Pt II
... awesome photos I wasn't able to include in my game coverage posts during the fall.
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'24 ARK FB Wrap-Up, Pt III
Like this photo that symbolizes how deep college football fandom runs in America.
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'24 ARK FB Wrap-Up, Pt IV
And this one: The first drone light show during a night game at Razorback Stadium.
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(3) TEXAS at ARK FB, Pt IV
Top 3 matchup + historic heated rivalry = yeah, you bet I was going to be at that game.
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(4) TEN at ARK FB
This game showed what happens when you trust your gut and plan for history.
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(4) TEN at ARK FB, Pt II
25 years ago, Arkansas upset the No. 3-ranked defending national champion Vols.
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(4) TEN at ARK FB, Pt III
The stars were lined up for lightning to strike twice and make for an epic post.
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(4) TEN at ARK FB, Pt IV
I was right, and I was able to capture the final play and fans storming the field (again!).
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(11) LSU at ARK FB
Homecoming is one of those signature campus events that's made for social media.
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(11) LSU at ARK FB, Pt II
School spirit's already at 11, alumni are in town and the opponent is ranked? Yes plz.
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(11) LSU at ARK FB, Pt III
The Homecoming king and queen being crowned is always a great social moment.
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(11) LSU at ARK FB, Pt IV
Fans were extra hyped at this game after the previous week's upset win vs Tennessee.
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UAB at ARK FB
After Move-In and the first week of classes, football home openers are a must-cover.
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UAB at ARK FB, Pt II
The pageantry and traditions of SEC football was a critical narrative to convey.
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UAB at ARK FB, Pt III
College football is a visual and auditory feast that resonate with diverse audiences.
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UAB at ARK FB, Pt IV
Athletics events impact brand awareness and reputation, alumni outreach, and more.
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LIPSCOMB at ARK MBB, Pt II
Switching athletics coverage on flagship channels to basketball was the next move.
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(3) TEXAS at ARK FB
The Arkansas-Texas rivalry runs deep. Very deep. In some aspects deeper than football.
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(3) TEXAS at ARK FB, Pt II
It was a guaranteed sell-out, meaning more opportunities to highlight interesting people.
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(3) TEXAS at ARK FB, Pt III
Fans were also hoping for a repeat upset win – Arkansas beat Texas 40-21 in 2021.
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Season 6: razorback fb game day fits (2024)
Welcome To Tailgate City
Football games had a way of turning campus into impromptu fashion runways.
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Yeah On the Catwalk
For students it's a chance to get creative with fashion and school spirit accessories.
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Big Flex
For me, it's a great chance to capture students' unique personalities and school pride.
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Vitamins To Fashion
From pins, bags, hats, jewelry and more – the accessory game on Saturdays is wild.
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Greeks Leading the Way
Campus' vibrant Greek Life community is the biggest driver of this unofficial trend.
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Function > Form
Male students don't typically dress to the nines on gameday but I've spotted some in suits!
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Gameday Boots
Cowboy boots in all styles paired with sundresses are a big hit among female students.
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Classic Look
This student was the visual definition of Razorback pride on SEC football gamedays.
SEPTEMBER 2024 4:5 (1080x1350)
Season 5: RAZORBACK BASEBALL (2023)
E ILLINOIS at ARK BSB
My approach to covering athletics events on university social media is to focus ...
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E ILLINOIS at ARK BSB, Pt III
This strategy generated UARK record engagement and positive brand goodwill.
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E ILLINOIS at ARK BSB, Pt IV
Most people love getting featured at the big game on official brand social media.
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E ILLINOIS at ARK BSB, Pt II
... less on the actual game but spotlight the students and community in the stands.
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